Compare and Contrast works for Keywords & Content too

My 6th grade daughter said she had to write a compare & contrast essay this week.  I usually think about positioning as the contrast part of this process- how are your products or services different from your competitors?

Really, really local Internet marketing

I had a chat with a client today about organic search optimization.   This client is a local general contractor and we’ve discovered that their organic results have deteriorated over time, as more and more contractors have created websites and have been optimizing, too.  I realized that, although their results are not as good, the results are also not as good for the person who is trying to find them.