To HTML or not to HTML?

That is the question when it comes to Email Marketing.  Perhaps more specifically, it should be “To add images or not to add images?”

Email clients these days often require a confirmation from the reader to download the images so using images in an email campaign or newsletter is not always a guarantee that the reader will see your pretty (and more time-consuming) communication.

Don’t forget your sig line

It is a simple thing to do … but so many people don’t do it.  They don’t make use of the sig line — also known as the Signature Line (or lines) — that is built into most email programs.

It’s important to continually convey your marketing messaging, and the signature line is an easy and cheap way to remind people of what you do and why they should consider your company versus any other company.

A few quick how-to steps:

For Microsoft Outlook:

Targeting & Positioning

I find myself walking through some marketing basics with our clients time and time again. The first question I usually ask is “Who is your target customer?” The answer I often get is some variation of “anyone who wants my stuff.” The problem with that answer, is that it becomes very difficult to position your goods and services in a unique way if you’re going for the lowest common denominator. As counter-intuitive as it might seem, limiting your target market (within reason of course) is often a first-step to successfully marketing your st