Your email signature is the home to some valuable marketing real estate. Are you using your signature effectively?
Below is my current signature file. Some things that are working really well include:
- Using a p.s. (incredibly effective!) at getting people's attention to something new and current. I've gotten tons of feedback on our new site because of this.
- Having a question that will remind folks about what we offer (it is tied in to the first part of the p.s. as well).
- Specific links to recent work (could be packages you offer or cool stuff you're up to).
- A testimonial from a client.
All of these things together do get a bit long and I'm sure not everyone is reading the whole thing. However, considering adding one or more of these elements to your email signature allows you to include this marketing outreach with very little ongoing effort. To learn how to set up your email signature in Outlook or Gmail check out the Don't Forget Your Sig Line post:
p.s. check out our newly relaunched site! http://www.pagepoint.com
Does your website need a facelift or redo?
Lisa Cain, PhD
PagePoint Web Solutions,
Check out these sites we've recently launched:
I wanted to thank you and your team, Lisa, for a great job. You were always patient, responsive, and able to solve every technical problem. You were mindful of our budget. You, personally, are very inventive and thoughtful and bring a lot of value. You stay calm and capable in the heat of battle.
-- Marketing Communications Director at Jewish Family & Children's Services of San Francisco