It is a simple thing to do … but so many people don’t do it. They don’t make use of the sig line — also known as the Signature Line (or lines) — that is built into most email programs.
It’s important to continually convey your marketing messaging, and the signature line is an easy and cheap way to remind people of what you do and why they should consider your company versus any other company.
A few quick how-to steps:
For Microsoft Outlook: