A few years ago I was preparing for one of my classes by doing some Internet research and found out about WOMMA.org (Word of Mouth Marketing Association).    I visit the web site during my marketing management class to introduce students to a resource about leveraging word-of-mouth in business contexts.   WOMMA started in late 2004 and has grown rapidly since then.   As WOM marketing has become more professional (is that an oxymoron?), the authenticity and of course, the ethics of it, have become bigger issues.  

Positioning: How are you different? And why does that matter?

Your position in the marketplace is the perception that your customers and/or prospects have about your company and services. Ideally, they will believe that you are different from the competition in some way — actually, ideally, they will believe that you are different from the competition in a good way that matters to them. Your job as a marketer is to communicate your position to your clientele so that they understand the reason to buy your stuff instead of someone else’s stuff.

CraigsList Tips

CraigsList.org offers a great, inexpensive way for skilled tradespeople and other service providers (like Web developers) who focus on a more local market to advertise their services. There are several benefits to posting on CraigsList.