Sunday, Oct. 25th 1-5pm; El Cerrito Home-Based Business Expo


I’m excited to be speaking at the upcoming Home-Based Business Expo at the El Cerrito High School on Sunday, October 25th.   The keynote address will be delivered by Jill Lublin and there are other sessions on bookkeeping, capital, legal do’s and don’ts and more.

My session will cover:

  • Getting found by Google: (SEO)
  • Effect Content & Calls to Action
  • Creating an Internet Marketing Plan

Cool Clients This Year!

We’ve had a range of interesting clients this year.   We’ve done several WordPress sites and some Drupal ones.  A well designed website can help you meet your marketing objectives. Make sure the “Call to Action” is clear; the design is appropriate for your target audience and message; and the content works for both Search Engine Optimization and just as importantly, for converting your visitors to clients. Here are a few of the many sites we’ve launched over the past six months!

New Interactive Workshop! July 21st, 8:00-11:30am

Join me for a consolidated workshop entitled: “Driving Web Traffic to your Site & Turning that Traffic Into Business.” Learn how to:

  • Get Found by Google
  • Create Effective Content & Calls to Action
  • Develop your Internet Marketing Plan

$99/ person (Breakfast included); $75 Early Bird Registration by July 1st, 2009
Register Now:

El Cerrito Chamber Luncheon- June 10th


I’ll be speaking at the luncheon this week (12noon, Mira Vista Country Club).  My topic is Internet Marketing!

Seminar: Drive More Traffic to Your Website

We are having another seminar focused on SEO (search engine optimization) including the nuts and bolts of metatags, titles, etc. and how to make sure that your content is doing the job as well.  The workshop will be on May 14th from 6-8pm, for more information:

See you there!

Compare and Contrast works for Keywords & Content too

My 6th grade daughter said she had to write a compare & contrast essay this week.  I usually think about positioning as the contrast part of this process- how are your products or services different from your competitors?

Really, really local Internet marketing

I had a chat with a client today about organic search optimization.   This client is a local general contractor and we’ve discovered that their organic results have deteriorated over time, as more and more contractors have created websites and have been optimizing, too.  I realized that, although their results are not as good, the results are also not as good for the person who is trying to find them.

To HTML or not to HTML?

That is the question when it comes to Email Marketing.  Perhaps more specifically, it should be “To add images or not to add images?”

Email clients these days often require a confirmation from the reader to download the images so using images in an email campaign or newsletter is not always a guarantee that the reader will see your pretty (and more time-consuming) communication.

Good Flash Gone Bad

One of the key aspects of Internet Marketing is deciding which technologies will help with your marketing efforts and which will hurt.   We have a few people here who are proficient with Flash and so we are often looking for ways we can use it to enhance usability.   It seems like when we think through what we’re trying to accomplish, we often end up NOT using it as it will detract from the functionality of the site.


A few years ago I was preparing for one of my classes by doing some Internet research and found out about (Word of Mouth Marketing Association).    I visit the web site during my marketing management class to introduce students to a resource about leveraging word-of-mouth in business contexts.   WOMMA started in late 2004 and has grown rapidly since then.   As WOM marketing has become more professional (is that an oxymoron?), the authenticity and of course, the ethics of it, have become bigger issues.  

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