New Interactive Workshop! July 21st, 8:00-11:30am

Join me for a consolidated workshop entitled: “Driving Web Traffic to your Site & Turning that Traffic Into Business.” Learn how to:

  • Get Found by Google
  • Create Effective Content & Calls to Action
  • Develop your Internet Marketing Plan

$99/ person (Breakfast included); $75 Early Bird Registration by July 1st, 2009
Register Now: http://www.pagepoint.com/workshop

El Cerrito Chamber Luncheon- June 10th

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I’ll be speaking at the luncheon this week (12noon, Mira Vista Country Club).  My topic is Internet Marketing!

Seminar: Drive More Traffic to Your Website

We are having another seminar focused on SEO (search engine optimization) including the nuts and bolts of metatags, titles, etc. and how to make sure that your content is doing the job as well.  The workshop will be on May 14th from 6-8pm, for more information:  http://www.pagepoint.com/workshop

See you there!

Compare and Contrast works for Keywords & Content too

My 6th grade daughter said she had to write a compare & contrast essay this week.  I usually think about positioning as the contrast part of this process- how are your products or services different from your competitors?

Really, really local Internet marketing

I had a chat with a client today about organic search optimization.   This client is a local general contractor and we’ve discovered that their organic results have deteriorated over time, as more and more contractors have created websites and have been optimizing, too.  I realized that, although their results are not as good, the results are also not as good for the person who is trying to find them.

To HTML or not to HTML?

That is the question when it comes to Email Marketing.  Perhaps more specifically, it should be “To add images or not to add images?”

Email clients these days often require a confirmation from the reader to download the images so using images in an email campaign or newsletter is not always a guarantee that the reader will see your pretty (and more time-consuming) communication.

Good Flash Gone Bad

One of the key aspects of Internet Marketing is deciding which technologies will help with your marketing efforts and which will hurt.   We have a few people here who are proficient with Flash and so we are often looking for ways we can use it to enhance usability.   It seems like when we think through what we’re trying to accomplish, we often end up NOT using it as it will detract from the functionality of the site.

WOMMA

A few years ago I was preparing for one of my classes by doing some Internet research and found out about WOMMA.org (Word of Mouth Marketing Association).    I visit the web site during my marketing management class to introduce students to a resource about leveraging word-of-mouth in business contexts.   WOMMA started in late 2004 and has grown rapidly since then.   As WOM marketing has become more professional (is that an oxymoron?), the authenticity and of course, the ethics of it, have become bigger issues.  

Don’t forget your sig line

It is a simple thing to do … but so many people don’t do it.  They don’t make use of the sig line — also known as the Signature Line (or lines) — that is built into most email programs.

It’s important to continually convey your marketing messaging, and the signature line is an easy and cheap way to remind people of what you do and why they should consider your company versus any other company.

A few quick how-to steps:

For Microsoft Outlook:

Get Local with your Internet Marketing

Many service and retail businesses focus on their local geographies in their marketing. Some of them have felt that Internet Marketing was really for companies that were bigger or that wanted to reach a wider market. And, in the earlier days of the web this was probably a fair assessment. Today, however, consumers are doing more and more of their searching for service providers on the web - especially for local services.

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